Ford delivered a notable second quarter in 2025, reporting record revenue of approximately $50.2 billion—a 5% increase from the same period last year. This impressive performance was largely fueled by strong demand for its trucks and commercial vehicles, allowing Ford to grow its U.S. market share to 14.2%. The company also managed to beat Wall Street’s earnings-per-share forecasts, posting an adjusted EPS of $0.37, which was nearly 20% above analyst expectations.

Despite the top-line success, Ford’s profitability came under significant pressure. The automaker faced an $800 million hit related to tariffs, which contributed to a net loss of $36 million for the quarter. Adjusted EBIT fell by 22% to $2.1 billion, and the margin decreased to 4.3%. Compared to $1.83 billion in profits during the same quarter last year, this marks a notable reversal.

The impact of tariffs highlighted challenges in Ford’s global operations, particularly as the auto industry navigates an uncertain trade environment. Ford’s electric vehicle segment continues to face headwinds, with profitability hurdles overshadowing growth ambitions. In response to the financial burden of tariffs and shifting market dynamics, Ford revised its full-year outlook downward.

Nevertheless, Ford reiterated its commitment to investing in its core business segments, indicating confidence that its strong cash position can fuel ongoing strategic initiatives. While short-term profitability faces headwinds, the record revenue and resilient truck sales demonstrate Ford’s enduring demand fundamentals. Investors will be watching closely as Ford seeks to balance growth and margin management amid ongoing external pressures.