Ferrari has confirmed that its pricing and financial guidance will remain unchanged despite the recent agreement between the US and the EU on auto import tariffs. The company’s CEO, Benedetto Vigna, stated that Ferrari will maintain its current commercial approach until the new 15% tariff is officially implemented. For now, the company continues to separate the tariff costs directly on customer invoices, ensuring clients are fully aware of these charges.

In April, when tariffs on European car imports to the US spiked to 27.5%, Ferrari took steps to protect its margins by increasing prices on most of its models sold in the US, with some models seeing up to a 10% price hike. However, many vehicles shipped during the second quarter avoided the higher duties by arriving before the increased tariffs took effect.

Ferrari clarified that all models imported before April 2, 2025, as well as the Ferrari 296, SF90, and Roma families, are not subject to these price increases regardless of their import date. For other models, the higher import costs have led to a partial adjustment in pricing, with any increases coordinated through Ferrari’s US dealer network.

Despite the ongoing tariff uncertainty, Ferrari remains confident in its 2025 financial targets, anticipating net revenues to surpass €7 billion and operating profit to grow. Still, the company acknowledges there is a potential risk of up to a 50 basis point reduction in profit margins should tariffs have a greater impact than expected.

By separating tariff costs on invoices, Ferrari aims to provide transparency to its US customers, maintaining trust and minimizing disruptions in one of its most important markets. The luxury automaker’s position underlines its commitment to protecting clients and safeguarding its business amid shifting international trade policies.