Soho House, the renowned global network of private members’ clubs, is set to go private in a landmark $2.7 billion deal. The move comes after years of both rapid growth and financial scrutiny since its public debut, and marks a significant strategic shift for the company as it joins forces with some major names in hospitality, finance, and even Hollywood.

At the heart of the transaction is a consortium led by MCR Hotels, one of the largest hotel owners in the United States. Under the terms of the agreement, this investor group will acquire all outstanding shares of Soho House not held by certain principal shareholders, offering $9.00 per share in cash. This price equates to a premium of roughly 83% over the closing price on December 18, 2024—the last trading day before the offer was formally announced. As news broke, Soho House shares surged over 16% in premarket action, reflecting heightened investor optimism.

The deal is not just notable for its scale, but also for its cast of participants. Hollywood actor and tech investor Ashton Kutcher is among the strategic investors and will also join the board of directors following closure of the acquisition. Kutcher’s involvement adds a layer of celebrity endorsement to the transaction, but it is his experience with successful tech investments like Spotify and Duolingo that draws attention to the potential for innovation in Soho House’s future. Additionally, MCR’s Chairman and CEO, Tyler Morse, will assume the role of Vice Chairman on the Soho House board, demonstrating MCR’s deep commitment to steering the club’s next chapter.

Backing for the deal includes significant support from heavyweight financial firms. Apollo Global is providing around $700 million in equity and debt to fund the transaction, while Goldman Sachs Alternatives, an existing backer, is opting to roll over most of its shares, signaling continued confidence in the Soho House model. The company’s leading shareholder, Ron Burkle’s Yucaipa Cos., will also maintain its control stake in the business after completion of the buyout.

Notably, among those selling are funds like Third Point, managed by Dan Loeb, which had previously challenged details of past buyout proposals and advocated for more favorable options for shareholders. With this new offer, most stakeholders appear to agree that the $2.7 billion valuation and substantial premium create a compelling proposition.

Financially, the timing of the deal follows a period of encouraging performance for Soho House. In the second quarter of 2025, the company reported a swing to profitability, posting earnings of $0.13 per share and outpacing analyst forecasts. Revenues jumped to a record $329.8 million, driven by robust membership growth and a sharpened focus on enhancing the member experience. These results, coupled with the excitement around the buyout, pushed the stock up by more than 15% in trading.

Soho House, founded in London in 1995, has expanded to over 40 clubs in major cities worldwide, cultivating an exclusive clientele from the arts, media, and creative industries. Its brand is built around creating aspirational spaces for networking, socializing, and cultural engagement. Amid the pandemic and changing market dynamics, the company has adapted by streamlining operations and introducing digital membership offerings, but like many in hospitality, it has faced challenges balancing expansion and profitability.

Taking the company private is expected to provide several immediate advantages. Without the pressures of quarterly earnings and public market scrutiny, Soho House leadership will have greater flexibility to execute long-term strategic plans. The involvement of hospitality-focused investors like MCR, alongside influential stakeholders from culture and finance, suggests that further global expansion and brand evolution are on the horizon.

For current shareholders, the cash offer delivers a strong return, especially for those who invested before recent gains. For the company itself, the deal could mark the beginning of a new era—one driven by innovation, operational refinement, and perhaps even more exclusive allure.

Looking ahead, the finalized acquisition stands to transform Soho House’s operational landscape. New board members, additional capital, and sharper strategic alignment may well enable the brand to double down on what made it unique while refining operations for sustainable growth. As with any major transition, the outcomes will become clearer as the new ownership group assumes the reins and sets the next chapter of the Soho House story in motion.