President Donald Trump announced a major rollback of tariffs on Friday, immediately lifting taxes on a wide range of agricultural imports like coffee, bananas, and beef. These products are mostly sourced from overseas due to limited domestic production, and earlier tariffs had driven prices higher for both consumers and businesses.

The White House explained that the move comes after mounting complaints from retailers, restaurants, and American families over rising grocery prices. The US Chamber of Commerce welcomed the announcement, believing the changes will ease inflation pressures and help Americans save on everyday essentials.

Key products—coffee, bananas, cocoa, select beef, and tropical fruits—will now see significant tariff reductions or complete elimination if they’re not produced in the US. Additionally, new trade deals were signed with Ecuador, Guatemala, El Salvador, and Argentina, promising better import rates and expanded economic cooperation for US consumers and exporters.

The changes take effect immediately: certain items may still face a 10–15% tariff based on the country of origin, but staples like coffee and bananas will receive duty-free treatment. The administration emphasized that the adjustments protect domestic industries while allowing the US to maintain strong and stable global supply chains.

With coffee and beef prices set to drop, experts expect consumer sentiment to rebound and see positive impacts on restaurants, groceries, and retail throughout the country. Shoppers are eager to see whether prices at their favorite cafes and supermarkets will reflect these new policy shifts in the coming weeks.