Apple is once again in President Trump’s favor, and the price tag is staggering: a monumental $600 billion in U.S. investments over the next four years. This renewed partnership was highlighted in a recent joint appearance at the White House, where President Trump and Apple CEO Tim Cook announced the tech giant’s additional $100 billion commitment to expand its domestic operations.

The backdrop to this announcement is Trump’s aggressive “America First” economic agenda, which prioritizes U.S. manufacturing and jobs. The administration is introducing a 100% tariff on imported computer chips, but American-based chip production—including Apple’s investments—will be exempt. This policy aims to force high-tech manufacturing back to American soil, leveraging tariffs as a tool to encourage domestic investment.

Apple, already heavily invested in the U.S., is responding to these incentives with unprecedented scale. The company’s $600 billion domestic investment under Trump is not just about compliance; it’s a calculated move to secure its place in an evolving market where supply chain security and political goodwill are increasingly intertwined.

This colossal investment underscores a shift among global tech companies: as regulatory pressures and trade barriers rise, tech giants like Apple are recalibrating their strategies. For Apple, aligning with Trump’s demands means safeguarding its business from costly tariffs while reinforcing its image as a champion of U.S. jobs and innovation.

The stakes are high for both sides. For Trump, Apple’s commitment is a validation of his economic policy. For Apple, it’s a bet that building in America will pay off not just in avoided tariffs, but in customer loyalty and continued growth in the world’s largest tech market.